An agency of the groupH&Y Way · Bd Zoubir, Casablanca +212 6 66 88 79 56 contact@marocwebsolutions.com FR EN AR

Local SEO · Google Maps · Reviews

Google My Business listing in Morocco.

Attract customers near your locations with a Google Business Profile listing that is optimised and showcased on Google Maps. You capture calls, directions and store visits.

  • Verification and unblocking of business listings in Morocco
  • Full optimisation of categories, photos and attributes
  • Strategy for collecting and managing local customer reviews
+70 brands supported by the group

Your free Google listing audit

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Current status of your listing

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In brief

What is a Google Business Profile listing?

A Google Business Profile listing is the official local search tool that allows an establishment to appear on Google Maps and in location-based results. Its verification and full optimisation drive phone calls, physical visits and the collection of customer reviews in Morocco. The first effects usually take 2 to 6 weeks.

Who it's for

Does this sound familiar?

"Our listing is suspended or can't be found on Maps."

We prepare the compliance file to have your listing reinstated by Google support.

"Competitors show up before us in the neighbourhood."

We optimise your categories and strengthen your local consistency signals.

"We receive negative reviews without knowing how to respond."

We set up a professional response protocol and a process for collecting real reviews.

"Our information on Google is out of date."

We update your opening hours, contact details, photos and service catalogue.

Graphic symbolising the networking of local anchor points

What we do

Everything you need, nothing superfluous.

  • Local listing auditCheck of profile compliance and contact information.
  • Validation assistancePreparation of supporting documents for official verification by Google.
  • Category optimisationPrecise selection of the primary category and secondary categories.
  • Visual enhancementPublication of professional photographs and a description of the establishment.
  • Review management protocolProfessional response templates and a plan for requesting reviews from your customers.
  • Local interactions reportTracking of the calls generated, direction requests and clicks to the website.

Case studies & strategies

What an MWS engagement looks like.

Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.

Real case study · BalèzeMoroccan jeans brand, online sales
1.96 MMAD in revenue generated
4,963orders
+49 %sales growth
195 K+visits generated

Context

A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.

Goal

Become a reference in its category online in Morocco

Tracked indicators

Cost per purchase · average basket (402 MAD) · 19 % repeat customers

  1. 01Conversion-focused storeA fast, mobile-first Shopify store designed to turn every visit into an order.
  2. 02Performance-driven Meta acquisitionFacebook and Instagram campaigns managed on cost per purchase, with dedicated photo and video content.
  3. 03Optimisation & loyaltyBundles, upsells, automated customer relations and reassurance tested continuously.

Real case study from the H&Y Way group, parent company of MWS.

View the Balèze case study

Process

Your first 30 days.

  1. Week 1Situation auditCheck of the listing status, detection of duplicates and verification of contact details.
  2. Week 2Compliance & validationCategory updates, submission of supporting documents or appeal against suspension.
  3. Weeks 3 and 4Profile enrichmentAddition of quality photos and the services offered, and publication of the first posts.
  4. Every monthActivity & reviewsReplies to reviews received, updates of special opening hours and tracking of statistics.

Expected results

What you can expect, and when.

D+14Compliant, up-to-date listingYour establishment information is verified, complete and submitted to Google.
M+1Increase in interactionsThe first direction requests and phone calls grow locally.
M+3Tracked local visibilityThe position of your listing on your key searches is measured every month.
M+6Maintained listingReviews, photos and information stay up to date, month after month.

Results depend on several factors.

Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.

Our guarantees

Real support, reachable and present.

Real phone supportA person from the team answers, not a robot or a call centre.
On site or remotelyA blocked account, a pixel that no longer reports? We fix it with you, on the spot: at our Casablanca office or remotely, by screen sharing.
A dedicated contactThe same person follows your account from the first day to the last, with a partner for escalation.
Full ownershipAccounts, pixel, audiences and creatives remain yours, even if we stop.
Transparent figuresDashboard available 24/7, no data altered or invented.

Communication protocol

ChannelUseCommitment
Project WhatsApp groupDay-to-day questions, quick approvalsReply within 2 business hours
Direct lineUrgent: campaign blocked, account restrictedHandled the same day
Support on site or remotelyTechnical problem to solve togetherAt our office in Casablanca or by screen sharing, within 48 business hours
Weekly reportSpend, contacts, costs, actions of the weekEvery Monday
Monthly reviewReview, budget decisions, plan for the following monthOnce a month, video call or office
Partner escalationDissatisfaction or strategic decisionCallback from a founder within 48 hours

Google Business Profile FAQ

Your questions, our answers.

What should I do if my Google listing is suspended?

We analyse the cause of the block (address inconsistency, non-compliant name), prepare the official supporting documents and submit a documented reinstatement request.

How long does it take to verify a listing in Morocco?

The timeframe depends on the verification method requested by Google (video, call, supporting documents). We prepare the elements in advance to avoid back-and-forth.

Can you guarantee results?

No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We have an obligation of means and draw up a projection during the audit.

Can a fake negative review be removed from Google?

If a review breaks Google's terms of use (defamatory remarks, conflict of interest), we start the reporting procedure to request its removal.

Is the listing enough if we don't have a website?

The listing brings immediate local visibility, but combining it with a website clearly strengthens its authority and ranking on Google Maps.

Portrait of NISSOUL Hamza

Lead expert

NISSOUL Hamza — Co-founder & Chief Operating Officer (COO)

A digital operations consultant, he is responsible for execution, from the scoping of a project to its delivery. LinkedIn

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Your Google listing, audited for free.

Written assessment + a 30-minute call, remotely or at our Casablanca office.