An agency of the groupH&Y Way · Bd Zoubir, Casablanca +212 6 66 88 79 56 contact@marocwebsolutions.com FR EN AR

Reviews · Monitoring · Crisis

Online reputation in Morocco.

Protect and control your company's image on the web with continuous monitoring, rigorous customer review management and responsive support. You preserve your credibility with your future customers.

  • Regular monitoring of mentions of your brand
  • Professional handling of negative and defamatory reviews
  • Fast support in a reputation crisis
+70 brands supported by the group

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In brief

What is online reputation management?

Online reputation covers the methodical monitoring, protection and recovery of the image of a company or an executive on the Internet. It handles negative reviews on Google and social networks, prevents opinion crises and highlights trust signals in order to give your prospects and partners an accurate and reassuring image.

Who it's for

Does this sound familiar?

"Fake reviews are hurting our Google rating."

We identify malicious reviews and trigger the official reporting procedures.

"A bad buzz is threatening our brand image."

We immediately frame the key messages to defuse tensions online.

"Negative results come up when people search for us."

We publish positive authority content to push down harmful pages.

"We lack recent, positive customer reviews."

We set up an ethical protocol for asking your satisfied customers.

Professional discussion during a working session in a meeting room

What we do

Everything you need, nothing superfluous.

  • Online perception auditComplete map of the mentions, reviews and articles citing your company.
  • Continuous monitoring systemAutomated alerts as soon as a sensitive review or comment appears.
  • Cleaning up abusive reviewsPreparation of dispute files with the platforms concerned.
  • Review response charterResponse templates by type of comment received.
  • Reference contentProduction of positive pages to occupy the top search results.
  • Monthly online reputation reportChange in the average rating, the volume of reviews and the tone of the conversations.

Case studies & strategies

What an MWS engagement looks like.

Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.

Real case study · BalèzeMoroccan jeans brand, online sales
1.96 MMAD in revenue generated
4,963orders
+49 %sales growth
195 K+visits generated

Context

A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.

Goal

Become a reference in its category online in Morocco

Tracked indicators

Cost per purchase · average basket (402 MAD) · 19 % repeat customers

  1. 01Conversion-focused storeA fast, mobile-first Shopify store designed to turn every visit into an order.
  2. 02Performance-driven Meta acquisitionFacebook and Instagram campaigns managed on cost per purchase, with dedicated photo and video content.
  3. 03Optimisation & loyaltyBundles, upsells, automated customer relations and reassurance tested continuously.

Real case study from the H&Y Way group, parent company of MWS.

View the Balèze case study

Process

Your first 30 days.

  1. Week 1Reputation assessmentExhaustive review of your listings, reviews, social networks and related search results.
  2. Week 2Emergency actions & reportsReporting of non-compliant reviews and framing of the first responses.
  3. Weeks 3 and 4Collection protocolLaunch of the review collection process with your existing customers.
  4. Every monthMonitoring & consolidationMonitoring of new mentions, ongoing replies and tracking of the rating.

Expected results

What you can expect, and when.

D+14Precise review of the current situationThe main sources of criticism are identified and an action plan is launched.
M+1First reviews handledReports are filed and every review receives a suitable response.
M+3Regular review collectionReviews from your real customers are requested regularly.
M+6Tracking in placeRating, volume and tone of reviews are tracked every month.

Results depend on several factors.

Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.

Our guarantees

Real support, reachable and present.

Real phone supportA person from the team answers, not a robot or a call centre.
On site or remotelyA blocked account, a pixel that no longer reports? We fix it with you, on the spot: at our Casablanca office or remotely, by screen sharing.
A dedicated contactThe same person follows your account from the first day to the last, with a partner for escalation.
Full ownershipAccounts, pixel, audiences and creatives remain yours, even if we stop.
Transparent figuresDashboard available 24/7, no data altered or invented.

Communication protocol

ChannelUseCommitment
Project WhatsApp groupDay-to-day questions, quick approvalsReply within 2 business hours
Direct lineUrgent: campaign blocked, account restrictedHandled the same day
Support on site or remotelyTechnical problem to solve togetherAt our office in Casablanca or by screen sharing, within 48 business hours
Weekly reportSpend, contacts, costs, actions of the weekEvery Monday
Monthly reviewReview, budget decisions, plan for the following monthOnce a month, video call or office
Partner escalationDissatisfaction or strategic decisionCallback from a founder within 48 hours

Online reputation FAQ

Your questions, our answers.

Can a review be legally removed from Google in Morocco?

Google removes reviews that break its rules (defamation, no real experience, insults). We file the appropriate legal and technical reports.

What should I do if a crisis breaks out on social media?

We help you write the response elements and coordinate moderation, to limit the spread.

Can you guarantee results?

No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We have an obligation of means and draw up a projection during the audit.

Do you buy positive reviews to improve the rating?

No, never. Buying reviews is against Google's rules and penalised by the platforms. We set up ethical processes to ask your real customers.

How do you monitor mentions of our brand?

We use alerts and regular monitoring of search engines, social networks and forums to spot new mentions.

Portrait of IDRISSI Yassine M'hamed

Lead expert

IDRISSI Yassine M'hamed — Co-founder & Chief Executive Officer

Digital strategist since 2019, specialised in paid acquisition and lead generation. LinkedIn

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Your online reputation, audited for free.

Written assessment + a 30-minute call, remotely or at our Casablanca office.