An agency of the groupH&Y Way · Bd Zoubir, Casablanca +212 6 66 88 79 56 contact@marocwebsolutions.com FR EN AR

Instagram · Facebook · TikTok

Community manager in Morocco.

Build an engaged community around your brand on Instagram, Facebook and TikTok with a clear editorial line and regular content. We showcase your know-how to turn attention into trust.

  • Monthly editorial schedule approved before any publication
  • Graphic creatives and short video formats adapted to Morocco
  • Responsive moderation of comments and private messages
+70 brands supported by the group

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In brief

What is community management?

Community management covers the design of editorial lines, the production of suitable visuals or videos and the daily management of your social accounts. It strengthens closeness with your Moroccan audience, grows your community's engagement and enhances your company's brand image in a professional, lasting way on every channel activated.

Who it's for

Does this sound familiar?

"Our pages lack regularity and content ideas."

We structure a complete monthly editorial calendar with varied topics.

"Our current visuals don't reflect our professionalism."

Our team designs polished visual guidelines and attractive video formats.

"We don't have time to reply to messages."

We provide daily moderation of incoming comments and private messages.

"Our posts engage almost no one."

We use punchy hooks and topics close to what your audience expects.

Working meeting and strategic discussion around a meeting table

What we do

Everything you need, nothing superfluous.

  • Social media brand guidelinesDefinition of visual templates, typography and post styles.
  • Monthly editorial scheduleDetailed provisional calendar of topics, formats and publishing dates.
  • Production of visuals & videosCreation of graphic posts, carousels and punchy short videos.
  • Writing the hooksPersuasive copy in French or darija adapted to the codes of each network.
  • Daily moderationHandling of comments and routing of messages to your sales team.
  • Monthly engagement reviewDetailed analysis of interactions, reach and audience growth.

Case studies & strategies

What an MWS engagement looks like.

Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.

Real case study · BalèzeMoroccan jeans brand, online sales
1.96 MMAD in revenue generated
4,963orders
+49 %sales growth
195 K+visits generated

Context

A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.

Goal

Become a reference in its category online in Morocco

Tracked indicators

Cost per purchase · average basket (402 MAD) · 19 % repeat customers

  1. 01Conversion-focused storeA fast, mobile-first Shopify store designed to turn every visit into an order.
  2. 02Performance-driven Meta acquisitionFacebook and Instagram campaigns managed on cost per purchase, with dedicated photo and video content.
  3. 03Optimisation & loyaltyBundles, upsells, automated customer relations and reassurance tested continuously.

Real case study from the H&Y Way group, parent company of MWS.

View the Balèze case study

Process

Your first 30 days.

  1. Week 1Immersion & editorial lineStudy of your brand universe and your targets, and approval of the tone.
  2. Week 2Creation of the first templatesProduction of sample visuals and first texts, and setting of the calendar.
  3. Weeks 3 and 4Publishing launchRegular posting, active community management and first moderation.
  4. Every weekCommunity activity & adjustmentsMonitoring of comments, continuous posting and creative readjustments.

Expected results

What you can expect, and when.

D+14Schedule in placeThe first month of posts is fully designed, approved and scheduled for publication.
M+1Regularity establishedThe posting pace is regular and conversations with your community are growing.
M+3Formats that workThe topics and formats that engage the most are identified and strengthened.
M+6Refined editorial lineThe editorial calendar is based on six months of real data from your audience.

Results depend on several factors.

Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.

Our guarantees

Real support, reachable and present.

Real phone supportA person from the team answers, not a robot or a call centre.
On site or remotelyA blocked account, a pixel that no longer reports? We fix it with you, on the spot: at our Casablanca office or remotely, by screen sharing.
A dedicated contactThe same person follows your account from the first day to the last, with a partner for escalation.
Full ownershipAccounts, pixel, audiences and creatives remain yours, even if we stop.
Transparent figuresDashboard available 24/7, no data altered or invented.

Communication protocol

ChannelUseCommitment
Project WhatsApp groupDay-to-day questions, quick approvalsReply within 2 business hours
Direct lineUrgent: campaign blocked, account restrictedHandled the same day
Support on site or remotelyTechnical problem to solve togetherAt our office in Casablanca or by screen sharing, within 48 business hours
Weekly reportSpend, contacts, costs, actions of the weekEvery Monday
Monthly reviewReview, budget decisions, plan for the following monthOnce a month, video call or office
Partner escalationDissatisfaction or strategic decisionCallback from a founder within 48 hours

Community management FAQ

Your questions, our answers.

Who approves the posts before they go online?

You approve the whole editorial schedule and the creatives at the start of each month. No post is published without your explicit agreement.

Do you post in darija or only in French?

We adapt the language to your target in Morocco: formal French, Moroccan darija or a mix of both depending on the codes of your sector.

Can you guarantee results?

No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We have an obligation of means and draw up a projection during the audit.

Do you provide the photos and videos for the posts?

We can use your existing photos, retouch them, or organise content shoots depending on the plan chosen.

Do you also handle private messages received at the weekend?

We set up automatic acknowledgement messages outside business hours and handle requests as soon as activity resumes.

Portrait of IDRISSI Yassine M'hamed

Lead expert

IDRISSI Yassine M'hamed — Co-founder & Chief Executive Officer

Digital strategist since 2019, specialised in paid acquisition and lead generation. LinkedIn

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