An agency of the groupH&Y Way · Bd Zoubir, Casablanca +212 6 66 88 79 56 contact@marocwebsolutions.com FR EN AR

Audit · Roadmap

Corporate digital strategy in Morocco.

Build a consistent, high-performing growth trajectory with an in-depth assessment of your digital ecosystem. We define your priority projects and an operational action plan to maximise your return on investment.

  • Full assessment of your presence and your competitors
  • Prioritised action plan over 6 to 12 months without dispersion
  • Direct advice to your company's senior management
+70 brands supported by the group

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In brief

What is a 360-degree digital strategy?

An overall digital strategy analyses the competition, acquisition needs and the tools in place in order to establish a prioritised, consistent action plan over 6 to 12 months. It coordinates media investment, SEO and conversion to avoid scattered actions and to align each digital initiative with your company's real goals.

Who it's for

Does this sound familiar?

"We spend on several channels without an overall strategy."

We bring your actions together in a single roadmap focused on your profitability.

"Our providers each work in their own corner."

We create a consistent synergy between your SEO, your advertising and your content.

"We want to digitise our prospecting without knowing where to start."

We prioritise your investments so that quick wins fund your actions.

"Our competitors are getting ahead online."

We analyse their strengths and weaknesses to design sharper offers and messages.

Professional office and strategic analysis workstations in Casablanca

What we do

Everything you need, nothing superfluous.

  • Digital ecosystem assessmentAssessment of your channels, your website and the gaps with the competition.
  • Customer profile targetingMap of your buyers' needs, objections and selection criteria.
  • Quarterly roadmapOperational planning of the projects to activate over 6 to 12 months.
  • Recommended budget allocationReasoned split of investments between media, technical work and creative.
  • Key steering indicatorsDefinition of numerical goals and expected profitability thresholds.
  • Executive supportRegular strategic decision points with a founding partner of the agency.

Case studies & strategies

What an MWS engagement looks like.

Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.

Real case study · BalèzeMoroccan jeans brand, online sales
1.96 MMAD in revenue generated
4,963orders
+49 %sales growth
195 K+visits generated

Context

A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.

Goal

Become a reference in its category online in Morocco

Tracked indicators

Cost per purchase · average basket (402 MAD) · 19 % repeat customers

  1. 01Conversion-focused storeA fast, mobile-first Shopify store designed to turn every visit into an order.
  2. 02Performance-driven Meta acquisitionFacebook and Instagram campaigns managed on cost per purchase, with dedicated photo and video content.
  3. 03Optimisation & loyaltyBundles, upsells, automated customer relations and reassurance tested continuously.

Real case study from the H&Y Way group, parent company of MWS.

View the Balèze case study

Process

Your first 30 days.

  1. Week 1Initial strategic auditInterviews with management, review of existing figures and competitive analysis.
  2. Week 2Opportunity mappingIdentification of quick wins and essential long-term projects.
  3. Weeks 3 and 4Roadmap presentationPresentation of the full action plan, the schedule and the provisional budget.
  4. Every monthSteering committeeReview of the key progress indicators, prioritisation and adjustments.

Expected results

What you can expect, and when.

D+14Roadmap deliveredYou have a clear action plan detailing each initiative over the coming months.
M+1Operational foundationsThe first technical tooling and acquisition projects are under way.
M+3Projects in parallelPriority projects move forward in parallel and are reviewed every month.
M+6Steering in placeYour digital actions follow a plan and indicators reviewed with management.

Results depend on several factors.

Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.

Our guarantees

Real support, reachable and present.

Real phone supportA person from the team answers, not a robot or a call centre.
On site or remotelyA blocked account, a pixel that no longer reports? We fix it with you, on the spot: at our Casablanca office or remotely, by screen sharing.
A dedicated contactThe same person follows your account from the first day to the last, with a partner for escalation.
Full ownershipAccounts, pixel, audiences and creatives remain yours, even if we stop.
Transparent figuresDashboard available 24/7, no data altered or invented.

Communication protocol

ChannelUseCommitment
Project WhatsApp groupDay-to-day questions, quick approvalsReply within 2 business hours
Direct lineUrgent: campaign blocked, account restrictedHandled the same day
Support on site or remotelyTechnical problem to solve togetherAt our office in Casablanca or by screen sharing, within 48 business hours
Weekly reportSpend, contacts, costs, actions of the weekEvery Monday
Monthly reviewReview, budget decisions, plan for the following monthOnce a month, video call or office
Partner escalationDissatisfaction or strategic decisionCallback from a founder within 48 hours

Digital strategy FAQ

Your questions, our answers.

Who is a digital strategy engagement for?

It is aimed at SME executives, founders and managing directors who want to build a lasting, profitable acquisition system without spreading their budgets too thin.

How long does it take to roll out a roadmap?

The roadmap is drawn up in 30 days. Its operational rollout then extends over 6 to 12 months depending on your company's ambition and resources.

Can you guarantee results?

No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We have an obligation of means and draw up a projection during the audit.

Do you also support the operational execution of the actions?

Yes, we can manage the execution of all the recommended projects or train your internal teams so they build their skills.

How is the follow-up with our company's management organised?

You talk directly with a founding partner during monthly scoping committees, ensuring a constant level of strategic thinking.

Portrait of IDRISSI Yassine M'hamed

Lead expert

IDRISSI Yassine M'hamed — Co-founder & Chief Executive Officer

Digital strategist since 2019, specialised in paid acquisition and lead generation. LinkedIn

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Your digital strategy, audited for free.

Written assessment + a 30-minute call, remotely or at our Casablanca office.