An agency of the groupH&Y Way · Bd Zoubir, Casablanca +212 6 66 88 79 56 contact@marocwebsolutions.com FR EN AR

Facebook · Instagram · WhatsApp · Messenger

Meta Ads agency in Morocco.

Facebook and Instagram campaigns that turn your budget into qualified potential customers — with every dirham tracked, from the ad to the sale.

  • Your ad accounts stay in your name
  • Real support: on site, at our office, or remotely
  • Weekly report, written communication protocol
+70 brands supported by the group

Your free Meta Ads audit

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In brief

What is a Meta Ads agency?

A Meta Ads agency designs, runs and optimises your ads on Facebook, Instagram, Messenger and WhatsApp. At Maroc Web Solutions, management starts at 3,500 MAD excl. VAT per month excluding media budget, with a recommended advertising budget of 3,000 to 10,000 MAD per month for a Moroccan small business. The first usable data arrives within 7 to 14 days.

Who it's for

Does this sound familiar?

"I boost posts, with no measurable result."

We replace boosts with structured campaigns, with a goal and a target cost.

"I get contacts, but not very serious ones."

Qualification questions, revised targeting and tracking of the real conversion rate.

"My cost per customer is exploding."

Audit of audiences, creatives and conversion signals, then a costed correction plan.

"My agency doesn't show me anything."

Full access to your accounts and a shared dashboard, updated every day.

Smartphone showing an Instagram feed, a symbol of Meta Ads campaigns

What we do

Everything you need, nothing superfluous.

  • Account auditHistory, audiences, creatives, tracking.
  • Full trackingPixel, Conversions API, custom events.
  • Ad creativesVisuals, short videos and copy, in French and darija.
  • Qualifying formsInstant forms and WhatsApp, connected to your CRM.
  • Continuous A/B testsHooks, formats and audiences tested every week.
  • Weekly reportingSpend, cost per contact, attributed sales.

Case studies & strategies

What an MWS campaign looks like.

Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.

Real case study · BalèzeMoroccan jeans brand, online sales
1.96 MMAD in revenue generated
4,963orders
+49 %sales growth
195 K+visits generated

Context

A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.

Goal

Become a reference in its category online in Morocco

Tracked indicators

Cost per purchase · average basket (402 MAD) · 19 % repeat customers

  1. 01Conversion-focused storeA fast, mobile-first Shopify store designed to turn every visit into an order.
  2. 02Performance-driven Meta acquisitionFacebook and Instagram campaigns managed on cost per purchase, with dedicated photo and video content.
  3. 03Optimisation & loyaltyBundles, upsells, automated customer relations and reassurance tested continuously.

Real case study from the H&Y Way group, parent company of MWS.

View the Balèze case study

Process

Your first 30 days.

  1. Week 1Audit & strategyAnalysis of the account, competitors (Meta Ad Library) and definition of target costs.
  2. Week 2ImplementationTracking, creatives, campaign structure and forms approved with you.
  3. Weeks 3–4Launch & learningDelivery, exit from the learning phase, first budget decisions.
  4. Every weekContinuous optimisationReport, new tests, budget moved to what produces customers.

Expected results

What you can expect, and when.

D+14Reliable trackingEvery contact and every sale is reported correctly. Your benchmark cost per contact is known.
M+1First lessonsWinning audiences and messages identified, budget refocused on what works.
M+3Cruising speedCost per contact stabilised and compared with the target set during the audit.
M+6Scaling upGradual budget increase on profitable campaigns, new formats tested.

Results depend on several factors.

Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.

Our guarantees

Real support, reachable and present.

Real phone supportA person from the team answers, not a robot or a call centre.
On site or remotelyA blocked account, a pixel that no longer reports? We fix it with you, on the spot: at our Casablanca office or remotely, by screen sharing.
A dedicated contactThe same person follows your account from the first day to the last, with a partner for escalation.
Full ownershipAccounts, pixel, audiences and creatives remain yours, even if we stop.
Transparent figuresDashboard available 24/7, no data altered or invented.

Communication protocol

ChannelUseCommitment
Project WhatsApp groupDay-to-day questions, quick approvalsReply within 2 business hours
Direct lineUrgent: campaign blocked, account restrictedHandled the same day
Support on site or remotelyTechnical problem to solve togetherAt our office in Casablanca or by screen sharing, within 48 business hours
Weekly reportSpend, contacts, costs, actions of the weekEvery Monday
Monthly reviewReview, budget decisions, plan for the following monthOnce a month, video call or office
Partner escalationDissatisfaction or strategic decisionCallback from a founder within 48 hours

Pricing

Clear fees, excluding media budget.

Essential

To get started and get people talking about you.

From3,500 MAD excl. VAT / month

Who it's for

Shops, restaurants, local services and brands launching their advertising presence.

Campaign types

  • WhatsApp conversations
  • Messenger
  • Instagram DM
  • Awareness
  • Commitment
  • Up to 3 active campaigns
  • Weekly reporting
  • Support on site or remotely
Choose Essential
Most popular

Growth

To sell and generate qualified requests.

From6,500 MAD excl. VAT / month

Who it's for

E-commerce stores, developers, clinics, schools and B2B companies that want measurable sales and potential customers.

Campaign types

  • Purchases
  • Potential customers (leads)
  • Bottom of funnel
  • Retargeting
  • Catalogue
  • Ad creatives included
  • Conversions API and CRM connection
  • Monthly review on site or remotely
Choose Growth

Large accounts

To steer the whole funnel, across several brands.

PriceOn quote

Who it's for

Groups, networks and multi-country brands with several entities or large media budgets.

Campaign types

  • Full funnel
  • Multi-brand
  • Multi-country
  • Advanced measurement
  • Dedicated governance and SLA
  • Senior contact
  • Quarterly steering committees
Talk to a partner

Prices exclude the advertising budget, paid directly to Meta from your account. The campaign type is confirmed during the audit according to your goal.

Meta Ads FAQ

Your questions, our answers.

What is the minimum budget for Meta Ads in Morocco?

We recommend at least 3,000 MAD per month of advertising budget to get out of the learning phase. For real estate or e-commerce, 5,000 to 10,000 MAD gives a comfortable testing margin.

Is the advertising budget included in your fees?

No. The budget is paid directly to Meta from your own account. Our fees cover strategy, creative, management and reporting.

Can you guarantee a number of customers?

No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We guarantee the method, the support and transparency, and we draw up a costed projection during the audit.

Do you also manage WhatsApp ads?

Yes: "click to WhatsApp" campaigns, very effective in Morocco for services and retail, with tracking of the conversations generated.

What happens if we stop working together?

You keep everything: accounts, pixel, audiences, creatives and history. Nothing is hosted with us.

Portrait of IDRISSI Yassine M'hamed

Lead expert

IDRISSI Yassine M'hamed — Co-founder & Chief Executive Officer

Digital strategist since 2019, specialised in paid acquisition and lead generation. LinkedIn

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Your Meta account, audited for free.

Written assessment + a 30-minute call, remotely or at our Casablanca office.