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Executives · Company pages · B2B
Strengthen the authority of your executives and grow your company's business network on LinkedIn in Morocco. We run a targeted social selling strategy to start conversations with qualified decision-makers.
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In brief
LinkedIn support for executives and large accounts structures professional communication, expert positioning and social selling. It makes it possible to start direct conversations with decision-makers and senior management in Morocco and abroad, with first business opportunities usually observed within 1 to 3 months of sustained prospecting.
Who it's for
"Our executives don't have time to write on LinkedIn."
We prepare polished posts reflecting their vision and their professional expertise.
"Traditional prospecting no longer works on large accounts."
We open doors through targeted, personalised relationship-based approaches.
"Our company page is inactive and has no reach."
We bring your professional showcase to life with impactful company news.
"Our executives are invisible compared with competitors."
We build a regular voice that shows their expertise.

What we do
Case studies & strategies
Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.
Context
A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.
Goal
Become a reference in its category online in Morocco
Tracked indicators
Cost per purchase · average basket (402 MAD) · 19 % repeat customers
Real case study from the H&Y Way group, parent company of MWS.
View the Balèze case studyContext
E-BRH had the know-how, but no digital presence to make it known.
Goal
Turn every click into a qualified appointment request
Tracked indicators
Cost per appointment · requests received in the CRM · local visibility
Real case study from the H&Y Way group, parent company of MWS.
View the E-BRH case studyContext
An engineering firm wants to make its major projects known to public and private decision-makers.
Goal
Generate direct requests during private consultations and tenders
Tracked indicators
Post views by decision-makers · contacts initiated · meetings
Sample strategy presented for illustration, with no numerical results. The projection specific to your business is drawn up during the audit.
Request my auditProcess
Expected results
Results depend on several factors.
Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.
Our guarantees
| Channel | Use | Commitment |
|---|---|---|
| Project WhatsApp group | Day-to-day questions, quick approvals | Reply within 2 business hours |
| Direct line | Urgent: campaign blocked, account restricted | Handled the same day |
| Support on site or remotely | Technical problem to solve together | At our office in Casablanca or by screen sharing, within 48 business hours |
| Weekly report | Spend, contacts, costs, actions of the week | Every Monday |
| Monthly review | Review, budget decisions, plan for the following month | Once a month, video call or office |
| Partner escalation | Dissatisfaction or strategic decision | Callback from a founder within 48 hours |
LinkedIn key accounts FAQ
We limit it: no mass automated prospecting messages, and every piece of content and every message is approved by the executive before sending.
Time to approve the month's topics and proofread the texts prepared by our team.
No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We have an obligation of means and draw up a projection during the audit.
Yes, we can combine organic work on the profile with LinkedIn Ads campaigns targeting specific roles.
The executive's personal profile generates human engagement and trust, while the company page establishes institutional credibility.

Lead expert
Digital strategist since 2019, specialised in paid acquisition and lead generation. LinkedIn
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Written assessment + a 30-minute call, remotely or at our Casablanca office.
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