Featured snippets · Voice search · FAQ

AEO: answer engine optimization in Morocco.

Become the immediate reference on search engines by winning featured snippets, voice answers and rich results. Your content directly answers the precise questions of your prospects in Morocco.

Winning position zero and featured snippets on Google
JSON-LD markup and FAQ schemas carefully integrated
Preparing your content for voice search

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In brief

What is AEO?

AEO, for Answer Engine Optimization, covers the optimisation of web pages to become the single answer displayed by engines in voice and text searches. It relies on structured data and concise formats that favour featured snippets; the first effects usually take 2 to 6 months.

Who it's for

Does this sound familiar?

"Our competitors take the position zero box."

We write direct answers calibrated to target these boxes.

"Users read the answer without clicking."

We write catchy summaries that encourage readers to continue on your website.

"Search engines don't understand our data."

We add Schema.org structured data tags to remove any ambiguity.

"We want to be present in voice search."

We adapt your content to the questions users ask in natural language.

Conceptual illustration of information flows and structured answers

What we do

Everything you need, nothing superfluous.

Answer opportunities auditSpotting the keywords that trigger featured snippet blocks.
Schema.org structured markupTechnical integration of the FAQPage, Article and Organization schemas.
Question-and-answer modulesWriting concise information blocks answering each question.
Concision optimisationSummary paragraphs calibrated to Google's criteria.
Technical validation testsCheck of code compliance with the rich results tools.
Tracking answer blocksReport measuring the acquisition and retention of your rich positions.

Case studies & strategies

What an MWS engagement looks like.

Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.

Real case study · BalèzeMoroccan jeans brand, online sales

1.96 MMAD in revenue generated

4,963orders

+49 %sales growth

195 K+visits generated

Context

A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.

Goal

Become a reference in its category online in Morocco

Tracked indicators

Cost per purchase · average basket (402 MAD) · 19 % repeat customers

01Conversion-focused storeA fast, mobile-first Shopify store designed to turn every visit into an order.
02Performance-driven Meta acquisitionFacebook and Instagram campaigns managed on cost per purchase, with dedicated photo and video content.
03Optimisation & loyaltyBundles, upsells, automated customer relations and reassurance tested continuously.

Real case study from the H&Y Way group, parent company of MWS.

View the Balèze case study

Process

Your first 30 days.

Week 1Question identificationExtraction of the questions users ask about your field in Morocco.
Week 2Template definitionCreation of short answer templates and validation of the technical schemas.
Weeks 3 and 4On-site integrationPublication of the answer sections and integration of the structured code.
Every monthMonitoring & enrichmentMeasurement of the rich positions gained and addition of new targeted modules.

Expected results

What you can expect, and when.

D+14Validated structured dataThe Schema.org code is implemented and validated by Google's inspection tools.

M+1Replies publishedYour short answers and Q&A are published and crawled by Google.

M+3Tracked snippetsThe queries where your answers appear as snippets are measured every month.

M+6Extended contentThe answers that work are extended to neighbouring questions in your field.

Results depend on several factors.

Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.

Our guarantees

Real support, reachable and present.

Real phone supportA person from the team answers, not a robot or a call centre.

On site or remotelyA blocked account, a pixel that no longer reports? We fix it with you, on the spot: at our Casablanca office or remotely, by screen sharing.

A dedicated contactThe same person follows your account from the first day to the last, with a partner for escalation.

Full ownershipAccounts, pixel, audiences and creatives remain yours, even if we stop.

Transparent figuresDashboard available 24/7, no data altered or invented.

Communication protocol

Channel	Use	Commitment
Project WhatsApp group	Day-to-day questions, quick approvals	Reply within 2 business hours
Direct line	Urgent: campaign blocked, account restricted	Handled the same day
Support on site or remotely	Technical problem to solve together	At our office in Casablanca or by screen sharing, within 48 business hours
Weekly report	Spend, contacts, costs, actions of the week	Every Monday
Monthly review	Review, budget decisions, plan for the following month	Once a month, video call or office
Partner escalation	Dissatisfaction or strategic decision	Callback from a founder within 48 hours

AEO FAQ

Your questions, our answers.

What is a featured snippet on Google?

A featured snippet, or position zero, is a box placed at the very top of Google's results that directly answers the question asked without requiring a click first.

Does AEO lose clicks to the website?

Well designed, the featured snippet increases your visibility and attracts qualified visitors who want to explore the topic further on your full page.

Can you guarantee results?

No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We have an obligation of means and draw up a projection during the audit.

Which types of websites benefit most from AEO?

Service companies, healthcare professionals, training organisations and B2B experts often benefit from it, because their customers ask many precise questions.

How do we check that the markup works correctly?

We check the validity of the code with Search Console and Google's official rich results test.