An agency of the groupH&Y Way · Bd Zoubir, Casablanca +212 6 66 88 79 56 contact@marocwebsolutions.com FR EN AR

ChatGPT · Gemini · Perplexity

GEO: generative engine optimization in Morocco.

Position your brand at the heart of the answers generated by ChatGPT, Gemini, Claude and Perplexity. We structure your content so that artificial intelligence models recommend your company when people intend to buy.

  • Optimising your authority sources for AI models
  • Presence in comparison and recommendation answers
  • Rigorous, documented method for generative engines
+70 brands supported by the group

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In brief

What is GEO?

GEO, for Generative Engine Optimization, refers to all the techniques aimed at getting a company cited and recommended by artificial intelligence engines such as ChatGPT, Gemini, Perplexity or Claude. This discipline works on content structure and source consistency; the first effects usually take 2 to 6 months.

Who it's for

Does this sound familiar?

"AI recommends our competitors and ignores us."

We identify the information sources consulted by the models and position your brand there.

"ChatGPT gives inaccurate answers about our services."

We publish structured factual data to correct assistants' hallucinations.

"Our prospects use Perplexity to compare offers."

We create reference content that directly meets the evaluation criteria of AI.

"We don't know how to measure our presence on AI."

We set up targeted monitoring of the key queries in your sector.

Graphic illustration of the interconnection of data sources and engines

What we do

Everything you need, nothing superfluous.

  • AI visibility auditTest of your presence on ChatGPT, Gemini, Perplexity and Claude.
  • Mapping of authority sourcesIdentification of the databases and third-party sites crawled by LLMs.
  • Semantic restructuringCreation of factual, precise content optimised for information extraction.
  • Verifiable entity dataStrict harmonisation of your company's data across the web.
  • llms.txt technical fileCreation and publication of a scoping file for AI crawlers.
  • Regular tracking of citationsReport on the mentions and appearances of your brand in generative answers.

Case studies & strategies

What an MWS engagement looks like.

Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.

Real case study · BalèzeMoroccan jeans brand, online sales
1.96 MMAD in revenue generated
4,963orders
+49 %sales growth
195 K+visits generated

Context

A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.

Goal

Become a reference in its category online in Morocco

Tracked indicators

Cost per purchase · average basket (402 MAD) · 19 % repeat customers

  1. 01Conversion-focused storeA fast, mobile-first Shopify store designed to turn every visit into an order.
  2. 02Performance-driven Meta acquisitionFacebook and Instagram campaigns managed on cost per purchase, with dedicated photo and video content.
  3. 03Optimisation & loyaltyBundles, upsells, automated customer relations and reassurance tested continuously.

Real case study from the H&Y Way group, parent company of MWS.

View the Balèze case study

Process

Your first 30 days.

  1. Week 1Prompt assessmentIndustry query tests on the main generative engines.
  2. Week 2Analysis of cited sourcesSpotting the sources and platforms the models use to form their opinions.
  3. Weeks 3 and 4Data deploymentCreation of clear entity pages and structuring of authority content.
  4. Every monthMonitoring & optimisationData updates, enrichment of third-party signals and checking of mentions.

Expected results

What you can expect, and when.

D+14Gap mappingThe questions on which your competitors are cited instead of you are listed.
M+1Aligned dataThe key information about your brand is harmonised across all sources on the web.
M+3Tracked citationsCitations of your brand are measured every month on the panel of tracked questions.
M+6Strengthened sourcesThe content and sources that generate citations are strengthened, the others reworked.

Results depend on several factors.

Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.

Our guarantees

Real support, reachable and present.

Real phone supportA person from the team answers, not a robot or a call centre.
On site or remotelyA blocked account, a pixel that no longer reports? We fix it with you, on the spot: at our Casablanca office or remotely, by screen sharing.
A dedicated contactThe same person follows your account from the first day to the last, with a partner for escalation.
Full ownershipAccounts, pixel, audiences and creatives remain yours, even if we stop.
Transparent figuresDashboard available 24/7, no data altered or invented.

Communication protocol

ChannelUseCommitment
Project WhatsApp groupDay-to-day questions, quick approvalsReply within 2 business hours
Direct lineUrgent: campaign blocked, account restrictedHandled the same day
Support on site or remotelyTechnical problem to solve togetherAt our office in Casablanca or by screen sharing, within 48 business hours
Weekly reportSpend, contacts, costs, actions of the weekEvery Monday
Monthly reviewReview, budget decisions, plan for the following monthOnce a month, video call or office
Partner escalationDissatisfaction or strategic decisionCallback from a founder within 48 hours

GEO FAQ

Your questions, our answers.

What is the difference between traditional SEO and GEO?

SEO aims to get a blue link on Google's results pages. GEO aims to get your brand name cited and recommended within the text generated by AI.

How does an AI decide to recommend a brand?

Models rely on the consistent repetition of verifiable facts, the credibility of third-party sources and the semantic clarity of the data available online.

Can you guarantee results?

No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We have an obligation of means and draw up a projection during the audit.

Should we abandon SEO and switch to GEO?

No, the two approaches complement each other. Artificial intelligence engines rely heavily on websites that rank well in SEO to draw their knowledge.

Which AI engines do you take into account?

We target the main assistants used in Morocco and abroad, including OpenAI's ChatGPT, Google Gemini, Perplexity and Anthropic's Claude.

Portrait of NISSOUL Hamza

Lead expert

NISSOUL Hamza — Co-founder & Chief Operating Officer (COO)

A digital operations consultant, he is responsible for execution, from the scoping of a project to its delivery. LinkedIn

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Your visibility on AI, audited for free.

Written assessment + a 30-minute call, remotely or at our Casablanca office.