An agency of the groupH&Y Way · Bd Zoubir, Casablanca +212 6 66 88 79 56 contact@marocwebsolutions.com FR EN AR

Google AI Overviews · AI Mode · AI citations

AI Overviews optimisation for Google in Morocco.

Work on your company's visibility in Google's AI overviews and the new assisted search modes. We optimise your data to maintain your traffic as results pages evolve.

  • Preserving your visibility against Google's AI summaries
  • Optimising your pages to be cited as a linked source
  • Anticipating changes to the search engine in Morocco
+70 brands supported by the group

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In brief

What is AIO?

AIO, for AI Overviews Optimization, consists of positioning your content within the summaries generated by artificial intelligence at the top of Google pages. This work helps preserve your organic traffic by associating your data with the interactive summary blocks, as a direct complement to SEO actions carried out over several months.

Who it's for

Does this sound familiar?

"Google's AI summaries push our links down."

We work on your pages so that they are listed as clickable sources in the AI block.

"Our traffic is falling on some key queries."

We reorganise your content to meet the selection criteria of Google's models.

"We don't know whether our keywords trigger AI."

We run a systematic audit of the queries in your sector that show an AI overview.

"Our pages lack clear summary information."

We write authority passages that summary algorithms can easily extract.

Diagram illustrating data organisation and information summaries

What we do

Everything you need, nothing superfluous.

  • Query audit with AIInventory of the search terms that show Google AI overviews.
  • Analysis of selected sourcesStudy of the sites currently shown in the sources carousel of AI blocks.
  • Modular restructuringContent formatted into dense, factual sections that are easy to use.
  • Strengthening entity signalsStrengthening the legitimacy of your authors and your brand.
  • Tracking presence in summariesRegular check of the appearance of your links in Google's summaries.
  • Adjustment recommendationsOngoing advice to adapt your future content to changes in the search engine.

Case studies & strategies

What an MWS engagement looks like.

Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.

Real case study · BalèzeMoroccan jeans brand, online sales
1.96 MMAD in revenue generated
4,963orders
+49 %sales growth
195 K+visits generated

Context

A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.

Goal

Become a reference in its category online in Morocco

Tracked indicators

Cost per purchase · average basket (402 MAD) · 19 % repeat customers

  1. 01Conversion-focused storeA fast, mobile-first Shopify store designed to turn every visit into an order.
  2. 02Performance-driven Meta acquisitionFacebook and Instagram campaigns managed on cost per purchase, with dedicated photo and video content.
  3. 03Optimisation & loyaltyBundles, upsells, automated customer relations and reassurance tested continuously.

Real case study from the H&Y Way group, parent company of MWS.

View the Balèze case study

Process

Your first 30 days.

  1. Week 1Query inventoryIdentification of the strategic queries in your sector affected by AI overviews.
  2. Week 2Audit of cited competitorsAnalysis of the landing pages Google uses as supporting sources.
  3. Weeks 3 and 4Content adaptationRewriting of the priority sections to match summary formats.
  4. Every monthMonitoring & sustainabilityCheck that your citations persist and adaptation to engine updates.

Expected results

What you can expect, and when.

D+14Query reviewYou have the exact list of queries that generate an AI overview in your field.
M+1Realigned pillar pagesYour strategic content is restructured to favour snippet extraction.
M+3Tracked sourcesThe presence of your pages among the sources of AI overviews is measured every month.
M+6Adjusted contentYour pages are updated according to the sources Google selects for your queries.

Results depend on several factors.

Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.

Our guarantees

Real support, reachable and present.

Real phone supportA person from the team answers, not a robot or a call centre.
On site or remotelyA blocked account, a pixel that no longer reports? We fix it with you, on the spot: at our Casablanca office or remotely, by screen sharing.
A dedicated contactThe same person follows your account from the first day to the last, with a partner for escalation.
Full ownershipAccounts, pixel, audiences and creatives remain yours, even if we stop.
Transparent figuresDashboard available 24/7, no data altered or invented.

Communication protocol

ChannelUseCommitment
Project WhatsApp groupDay-to-day questions, quick approvalsReply within 2 business hours
Direct lineUrgent: campaign blocked, account restrictedHandled the same day
Support on site or remotelyTechnical problem to solve togetherAt our office in Casablanca or by screen sharing, within 48 business hours
Weekly reportSpend, contacts, costs, actions of the weekEvery Monday
Monthly reviewReview, budget decisions, plan for the following monthOnce a month, video call or office
Partner escalationDissatisfaction or strategic decisionCallback from a founder within 48 hours

AIO FAQ

Your questions, our answers.

What exactly are Google AI Overviews?

These are automated summaries generated by Google's artificial intelligence, placed above the classic results to provide a complete answer with clickable sources.

Are AI overviews shown everywhere in Morocco?

AI overviews do not appear on every query. The audit checks, query by query, which ones show them in your sector.

Can you guarantee results?

No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We have an obligation of means and draw up a projection during the audit.

How does Google choose the source links it displays?

Google selects pages that offer direct factual information, from reliable domains that show real expertise on the topic.

Does AIO optimisation replace classic SEO?

It extends classic SEO. A website without solid technical foundations cannot expect to be selected by Google's AI models.

Portrait of NISSOUL Hamza

Lead expert

NISSOUL Hamza — Co-founder & Chief Operating Officer (COO)

A digital operations consultant, he is responsible for execution, from the scoping of a project to its delivery. LinkedIn

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Your presence on Google AI, audited for free.

Written assessment + a 30-minute call, remotely or at our Casablanca office.