An agency of the groupH&Y Way · Bd Zoubir, Casablanca +212 6 66 88 79 56 contact@marocwebsolutions.com FR EN AR

Lead generation

Lead generation in Morocco.

Receive qualified sales contacts directly in your CRM through a complete system combining targeted advertising, suitable forms and fast follow-up. Your sales force focuses on real opportunities.

  • Verified contacts with strict qualification criteria
  • Direct connection to your CRM or WhatsApp
  • Weekly tracking of sales conversion
+70 brands supported by the group

Your free lead generation audit

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In brief

What is lead generation?

Lead generation is an acquisition system that captures prospects who already have a need, through targeted advertising campaigns and optimised forms. The contact details collected are qualified and then sent directly to your sales team in your CRM. The first requests usually arrive within 7 to 14 days of delivery.

Who it's for

Does this sound familiar?

"We receive wrong or unavailable numbers."

We add filters and commitment questions to rule out unmotivated contacts.

"Our sales reps waste time sorting requests."

Every request is pre-qualified against your criteria before being passed on.

"The cost of acquiring a customer is getting too high."

We optimise the funnel to focus your investment on the profiles most likely to convert.

"Contacts aren't called back fast enough."

We connect automatic alerts to your CRM or business WhatsApp.

Workspace and computer stations in a professional office

What we do

Everything you need, nothing superfluous.

  • Target profile definitionMap of qualification criteria and buyer expectations.
  • Form designQualifying questionnaires on dedicated pages and instant forms.
  • Acquisition campaignsSetup of the right advertising channels to generate the flow.
  • CRM gatewayInstant routing of contact details to your sales management tool.
  • Handling protocolRecommendations for fast callback and sales follow-up of prospects.
  • Performance reportingAnalysis of cost per contact and appointment conversion rate.

Case studies & strategies

What an MWS campaign looks like.

Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.

Real case study · BalèzeMoroccan jeans brand, online sales
1.96 MMAD in revenue generated
4,963orders
+49 %sales growth
195 K+visits generated

Context

A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.

Goal

Become a reference in its category online in Morocco

Tracked indicators

Cost per purchase · average basket (402 MAD) · 19 % repeat customers

  1. 01Conversion-focused storeA fast, mobile-first Shopify store designed to turn every visit into an order.
  2. 02Performance-driven Meta acquisitionFacebook and Instagram campaigns managed on cost per purchase, with dedicated photo and video content.
  3. 03Optimisation & loyaltyBundles, upsells, automated customer relations and reassurance tested continuously.

Real case study from the H&Y Way group, parent company of MWS.

View the Balèze case study

Process

Your first 30 days.

  1. Week 1Scoping & criteriaDefinition of the profiles sought, the filter questions and the user journey.
  2. Week 2Setup & connectionForms put online and technically connected to the tracking tools.
  3. Weeks 3 and 4Flow launchCampaign launch and quality check of the first contact details.
  4. Every weekOptimisation & volumeMessages and filters adjusted based on feedback from your sales force.

Expected results

What you can expect, and when.

D+14First requests receivedThe first qualified requests reach your teams with the associated data.
M+1Qualification calibrationFilters adjusted to the relevance observed on the first contacts handled.
M+3Steady flowThe pace of incoming opportunities stabilises at a controlled cost.
M+6Continuous accelerationBroadening of acquisition channels to support the growth of your pipeline.

Results depend on several factors.

Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.

Our guarantees

Real support, reachable and present.

Real phone supportA person from the team answers, not a robot or a call centre.
On site or remotelyA blocked account, a pixel that no longer reports? We fix it with you, on the spot: at our Casablanca office or remotely, by screen sharing.
A dedicated contactThe same person follows your account from the first day to the last, with a partner for escalation.
Full ownershipAccounts, pixel, audiences and creatives remain yours, even if we stop.
Transparent figuresDashboard available 24/7, no data altered or invented.

Communication protocol

ChannelUseCommitment
Project WhatsApp groupDay-to-day questions, quick approvalsReply within 2 business hours
Direct lineUrgent: campaign blocked, account restrictedHandled the same day
Support on site or remotelyTechnical problem to solve togetherAt our office in Casablanca or by screen sharing, within 48 business hours
Weekly reportSpend, contacts, costs, actions of the weekEvery Monday
Monthly reviewReview, budget decisions, plan for the following monthOnce a month, video call or office
Partner escalationDissatisfaction or strategic decisionCallback from a founder within 48 hours

Lead generation FAQ

Your questions, our answers.

How do you check the quality of the contacts received?

We add specific questions and confirmation steps to check the prospect's real interest before their details are passed on to your team.

Which tools can you send the contacts to?

We connect the forms to your CRM, a shared spreadsheet, email or directly to WhatsApp depending on your internal organisation.

Can you guarantee results?

No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We have an obligation of means and draw up a projection during the audit.

Who calls back the prospects generated?

Your sales teams make the calls. We provide follow-up recommendations so that each contact is called back quickly after their request.

What is the minimum commitment period?

We work with a short notice period to give you all the flexibility you need, while recommending a sufficient test period.

Portrait of IDRISSI Yassine M'hamed

Lead expert

IDRISSI Yassine M'hamed — Co-founder & Chief Executive Officer

Digital strategist since 2019, specialised in paid acquisition and lead generation. LinkedIn

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Your lead acquisition, audited for free.

Written assessment + a 30-minute call, remotely or at our Casablanca office.