An agency of the groupH&Y Way · Bd Zoubir, Casablanca +212 6 66 88 79 56 contact@marocwebsolutions.com FR EN AR

Search · Performance Max · YouTube

Google Ads agency in Morocco.

Capture active demand from buyers in Morocco with targeted Google Ads campaigns on Search and Performance Max. Every click is measured to maximise your useful conversions.

  • Accounts and data remain entirely yours
  • Real support: at our Casablanca office or remotely
  • Detailed weekly report and conversion tracking
+70 brands supported by the group

Your free Google Ads audit

Step 1 / 2
Your main goal
Do you already have a Google Ads account?

Confidential data · Reply within 24 business hours

In brief

What is a Google Ads agency?

A Google Ads agency structures, manages and optimises your ads on the Google search network, Performance Max and YouTube. It targets users at the exact moment they search for your products or services. In Morocco, the first results and conversion data are usually seen within 7 to 14 days.

Who it's for

Does this sound familiar?

"We spend budget without getting calls."

We exclude irrelevant queries and focus spending on buying terms.

"Our ads are getting more and more expensive."

We optimise quality scores and landing pages to reduce the cost per click.

"There's no way to know which ads are selling."

We configure accurate conversion tracking to identify the profitable ads.

"Our current provider never communicates."

You receive a weekly update and have direct access to your account.

Team gathered in an office in Casablanca

What we do

Everything you need, nothing superfluous.

  • Semantic auditSelection of strategic keywords and terms to exclude.
  • Account structureThemed Search campaigns and Performance Max feeds.
  • Ad copywritingPersuasive headlines and suitable ad extensions.
  • Conversion trackingGoogle Ads tags and goals imported into Looker Studio.
  • Continuous optimisationBid arbitration and weekly budget adjustment.
  • Activity reportClear summary of spend, clicks and recorded requests.

Case studies & strategies

What an MWS campaign looks like.

Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.

Real case study · BalèzeMoroccan jeans brand, online sales
1.96 MMAD in revenue generated
4,963orders
+49 %sales growth
195 K+visits generated

Context

A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.

Goal

Become a reference in its category online in Morocco

Tracked indicators

Cost per purchase · average basket (402 MAD) · 19 % repeat customers

  1. 01Conversion-focused storeA fast, mobile-first Shopify store designed to turn every visit into an order.
  2. 02Performance-driven Meta acquisitionFacebook and Instagram campaigns managed on cost per purchase, with dedicated photo and video content.
  3. 03Optimisation & loyaltyBundles, upsells, automated customer relations and reassurance tested continuously.

Real case study from the H&Y Way group, parent company of MWS.

View the Balèze case study

Process

Your first 30 days.

  1. Week 1Audit & strategyAnalysis of the sector, selection of buying keywords and definition of target costs.
  2. Week 2Technical implementationCampaign creation, conversion tracking setup and ad approval.
  3. Weeks 3 and 4Launch & adjustmentsActive delivery, analysis of real search terms and exclusion of useless queries.
  4. Every weekContinuous optimisationWeekly report, budget reallocated to the keywords that generate prospects.

Expected results

What you can expect, and when.

D+14Conversion dataTechnical tracking is operational and your first useful click data is recorded.
M+1Semantic filteringUnprofitable queries are excluded and the budget focuses on high-potential terms.
M+3Cost stabilisationThe cost per contact stabilises and aligns with the goals defined during the audit.
M+6Controlled rolloutScaling up on profitable segments and exploring new audiences.

Results depend on several factors.

Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.

Our guarantees

Real support, reachable and present.

Real phone supportA person from the team answers, not a robot or a call centre.
On site or remotelyA blocked account, a pixel that no longer reports? We fix it with you, on the spot: at our Casablanca office or remotely, by screen sharing.
A dedicated contactThe same person follows your account from the first day to the last, with a partner for escalation.
Full ownershipAccounts, pixel, audiences and creatives remain yours, even if we stop.
Transparent figuresDashboard available 24/7, no data altered or invented.

Communication protocol

ChannelUseCommitment
Project WhatsApp groupDay-to-day questions, quick approvalsReply within 2 business hours
Direct lineUrgent: campaign blocked, account restrictedHandled the same day
Support on site or remotelyTechnical problem to solve togetherAt our office in Casablanca or by screen sharing, within 48 business hours
Weekly reportSpend, contacts, costs, actions of the weekEvery Monday
Monthly reviewReview, budget decisions, plan for the following monthOnce a month, video call or office
Partner escalationDissatisfaction or strategic decisionCallback from a founder within 48 hours

Pricing

Clear fees, excluding media budget.

Essential

To be found when people look for you.

From3,500 MAD excl. VAT / month

Who it's for

Shops, restaurants, local services and brands launching their advertising presence.

Campaign types

  • Search
  • Calls
  • Remarketing
  • Up to 3 active campaigns
  • Weekly reporting
  • Support on site or remotely
Choose Essential
Most popular

Growth

To sell and generate qualified requests.

From6,500 MAD excl. VAT / month

Who it's for

E-commerce stores, developers, clinics, schools and B2B companies that want measurable sales and potential customers.

Campaign types

  • Search
  • Performance Max
  • Shopping
  • YouTube
  • Remarketing
  • Ads and extensions written by our team
  • Conversion tracking and CRM connection
  • Monthly review on site or remotely
Choose Growth

Large accounts

To steer the whole funnel, across several brands.

PriceOn quote

Who it's for

Groups, networks and multi-country brands with several entities or large media budgets.

Campaign types

  • Full funnel
  • Multi-account
  • Multi-country
  • Advanced measurement
  • Dedicated governance and SLA
  • Senior contact
  • Quarterly steering committees
Talk to a partner

Prices exclude the advertising budget, paid directly to Google from your account. The campaign type is confirmed during the audit according to your goal.

Google Ads FAQ

Your questions, our answers.

What is the minimum budget to start on Google Ads?

The media budget is paid directly to Google, depending on your sector. We recommend an advertising investment suited to the search volume of your market to quickly collect usable data.

What is the difference between Search and Performance Max?

The Search network targets users typing a precise text query. Performance Max shows your ads across all Google networks, including Search, YouTube, Maps and Gmail.

Can you guarantee results?

No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We have an obligation of means and draw up a projection during the audit.

Do our ad accounts remain our property?

Yes, without exception. You keep administrator access and full ownership of your Google Ads account, your history and your data.

How is communication organised during the engagement?

You have a dedicated contact, a weekly activity report and follow-up meetings at our Casablanca office or remotely.

Portrait of IDRISSI Yassine M'hamed

Lead expert

IDRISSI Yassine M'hamed — Co-founder & Chief Executive Officer

Digital strategist since 2019, specialised in paid acquisition and lead generation. LinkedIn

Page updated on

Your Google campaigns, audited for free.

Written assessment + a 30-minute call, remotely or at our Casablanca office.