An agency of the groupH&Y Way · Bd Zoubir, Casablanca +212 6 66 88 79 56 contact@marocwebsolutions.com FR EN AR

GA4 · GTM · Looker Studio

Marketing tracking and conversion measurement in Morocco.

Measure the performance of each of your marketing channels accurately with a rigorous configuration of your tracking tools. Your dashboards provide clear indicators to steer your investments with confidence.

  • Precise setup of Google Analytics 4 and Google Tag Manager
  • Interactive, easy-to-understand Looker Studio dashboards
  • Consent banner and Google consent mode configured
+70 brands supported by the group

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In brief

What are marketing tracking and data reporting?

Marketing tracking means collecting and checking every useful interaction on your digital channels, from the first visit to the final signature. Connected to your analytics tools and your Looker Studio dashboards, it gives management a transparent, usable view of the profitability of each acquisition lever used.

Who it's for

Does this sound familiar?

"Our Analytics and advertising figures never match."

We harmonise the tagging plan to reconcile data across each platform.

"We don't know which channel actually generates our sales."

We configure attribution to estimate the contribution of each source, limitations included.

"Our current reports make no sense to management."

We design a visual dashboard that brings together only the useful decision indicators.

"Conversion tracking stopped after an update."

We secure your triggers through Google Tag Manager to avoid tracking breaks.

Work environment with computers and analysis screens

What we do

Everything you need, nothing superfluous.

  • Tagging plan auditInventory of your tags, detection of duplicates and signal losses.
  • GA4 & GTM setupCreation of custom events for contacts, purchases and forms.
  • Server-side Conversions APISetup of server-side tracking to make conversions reliable.
  • Custom Looker Studio dashboardShared dashboard, updated automatically for your team.
  • Technical tracking documentationExplanatory diagram of each variable and event measured on your website.
  • Management training sessionTeaching session to learn how to interpret your profitability indicators.

Case studies & strategies

What an MWS engagement looks like.

Two real case studies from the H&Y Way group, published on hy-way.org, and a sample strategy, given for illustration.

Real case study · BalèzeMoroccan jeans brand, online sales
1.96 MMAD in revenue generated
4,963orders
+49 %sales growth
195 K+visits generated

Context

A Moroccan fashion brand with a strong product and a real identity, but no engine to sell at scale.

Goal

Become a reference in its category online in Morocco

Tracked indicators

Cost per purchase · average basket (402 MAD) · 19 % repeat customers

  1. 01Conversion-focused storeA fast, mobile-first Shopify store designed to turn every visit into an order.
  2. 02Performance-driven Meta acquisitionFacebook and Instagram campaigns managed on cost per purchase, with dedicated photo and video content.
  3. 03Optimisation & loyaltyBundles, upsells, automated customer relations and reassurance tested continuously.

Real case study from the H&Y Way group, parent company of MWS.

View the Balèze case study

Process

Your first 30 days.

  1. Week 1Audit of existing tagsIn-depth analysis of data flows and verification of recorded conversions.
  2. Week 2Tagging plan & setupImplementation of the GTM container and setup of the useful conversion events.
  3. Weeks 3 and 4Dashboard creationLooker Studio dashboard design and technical testing of data flows.
  4. Every monthMaintenance & reliabilityCheck of the integrity of the data collected and adjustment of the reports.

Expected results

What you can expect, and when.

D+14Reliable dataForms and transactions are reported in your measurement tools, checked one by one.
M+1Operational dashboardYour management has a visual Looker Studio report connected to your tools.
M+3Visible contributionsYou see which campaigns contribute the most, based on verified data.
M+6Informed decisionsThe budget moves based on data tracked every month.

Results depend on several factors.

Your offer and prices, the competition, seasonality, the budget invested and how quickly your sales team calls contacts back. This is why the figures projection (cost per contact, volume, acquisition cost) is built during the audit, from your own data, and not promised in advance. We work under an obligation of means.

Our guarantees

Real support, reachable and present.

Real phone supportA person from the team answers, not a robot or a call centre.
On site or remotelyA blocked account, a pixel that no longer reports? We fix it with you, on the spot: at our Casablanca office or remotely, by screen sharing.
A dedicated contactThe same person follows your account from the first day to the last, with a partner for escalation.
Full ownershipAccounts, pixel, audiences and creatives remain yours, even if we stop.
Transparent figuresDashboard available 24/7, no data altered or invented.

Communication protocol

ChannelUseCommitment
Project WhatsApp groupDay-to-day questions, quick approvalsReply within 2 business hours
Direct lineUrgent: campaign blocked, account restrictedHandled the same day
Support on site or remotelyTechnical problem to solve togetherAt our office in Casablanca or by screen sharing, within 48 business hours
Weekly reportSpend, contacts, costs, actions of the weekEvery Monday
Monthly reviewReview, budget decisions, plan for the following monthOnce a month, video call or office
Partner escalationDissatisfaction or strategic decisionCallback from a founder within 48 hours

Data & reporting FAQ

Your questions, our answers.

Why does Google Analytics 4 show different figures from Facebook Ads?

Each platform uses its own attribution methods and conversion windows. Our role is to reconcile this data to give you a consistent overall view.

What is server-side tracking?

Server-side tracking means sending data directly from your server to the analytics tools, which reduces measurement losses, while respecting visitors' consent.

Can you guarantee results?

No, and no serious agency can: results also depend on your offer, the market and sales follow-up. We have an obligation of means and draw up a projection during the audit.

Are Looker Studio dashboards paid?

No, Looker Studio is a free tool provided by Google. You pay no recurring software subscription to view your data.

Does our website comply with Law 09-08 with your setup?

We configure the consent banner and Google consent mode, and tell you which notices to provide. Legal validation is done with your adviser.

Portrait of NISSOUL Hamza

Lead expert

NISSOUL Hamza — Co-founder & Chief Operating Officer (COO)

A digital operations consultant, he is responsible for execution, from the scoping of a project to its delivery. LinkedIn

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Your tracking setup, audited for free.

Written assessment + a 30-minute call, remotely or at our Casablanca office.